Are you a successful real estate agent who has considered working with an online business manager? Real estate professionals were one of the early adopters of working virtually. In my mind, they have always been progressive in this mode of thinking.
A good online business manager (known to some as a virtual assistant, but so much more than a VA) can enhance your real estate practice in so many ways. I will detail some in the paragraphs below.
Social Media and Brand Consulting:
Theoretically it would take the average person a great deal of time to make the best use of all the social media tools that are available today. Successful agents engage in active social networking most of the day anyway, so online social media is just an extension of this. An online business manager can update your networks and integrate them so that your timely news is issued on all your networks simultaneously. This is one of the most effective ways and reasons to use a real estate assistant.
Website and Blog Creation / Maintenance:
A good real estate online assistant can set up a self hosted WordPress blog for you and match the branding to your logo and colors. In addition, you can make use of all the amazing plugins and widgets that are available for Wordpress as well as themes that are meant especially for real estate professionals.
An online business manager who is technically savvy should be able to create valuable SEO content for your blog. This includes using your most important SEO keywords, proper tags and titles, and utilizing images and video with keyword rich titles and descriptions.
Marketing Collaterals and Logo Design:
Your real estate assistant should be able to design engaging and catchy marketing collaterals for you. Examples would be listing presentations, offering templates and property analysis reports. They should also have the software on hand to be able to create your logo, letterhead, and business cards. A good logo with clean lines can enhance your For Sale signs, brochures and various other marketing materials.
Your News Feeds (RSS):
Your RSS feed on your WordPress blog enables your website readers to have all of your fresh content sent directly to their inbox. This may be an almost effortless way to garner attention. Better yet, it’s something your online real estate assistant can do for you, both by creating blog content for you and administering and setting up your feeds.
The All Important Facebook Business Page:
One great reason to have a Facebook Business Page is that anyone can locate your page using a search engine such as Google. A real estate virtual assistant can manage your business pages and weave them into your network of social media tools.
Virtual Tours:
A good online real estate assistant can create virtual tours for your listings, using your images. You can then use these tours to promote those listings on YouTube and all of your social media sites.
Did you know that at Merrick Management And Media Services, we provide these valuable services and more to real estate agents? We are also NAR® Certified REPA’s as well as a Certified Real Estate Support Specialists. In addition to supporting realtors who use PC’s through the use of web based services, we also support real estate agents who are on the MAC OS X system (a growing number of realtors have switched to Mac).
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Author bio: Taryn Merrick is a Professional Virtual Assistant and Online Business Manager (OBM). As Principal of Merrick Management And Media Services, she has over 20 years of administrative management experience. Taryn works to promote the Virtual Assistant industry and to make it stand out as a true profession of excellence. Her style is easy going, yet precise, with emphasis placed on exceeding customer expectations, client communication and satisfaction.
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